In reply to Justin Tadlock.

Thanks for the responses. I agree my word usage of "glorify" is probably not the right way to describe how the site uses alcohol in its branding. It's more subtle than that for sure.

I can also see your perspective that the branding can also act to bring people together. Shoot, I've met many friends in taverns. :) However like you said, there's a very ugly side to booze that ruins lives, families, and more.

Thank you for listening to my perspective and being open to both sides of the argument.