In reply to Justin Tadlock.

I think Devin has a really valid point.

I'm not sure I'd necessarily say that the branding glorifies alcohol, but it definitely conveys an affinity for alcohol.

If this was just a tiny blog, that wouldn't be such a big deal, but since this is one of the top news sites for WordPress (and given its backing by Matt), the alcohol-related branding suggests that alcohol is a part of the broader WordPress culture.