Really? I'm not a bluehost customer but have we become so freaking spoiled that a 99.39% uptime (or an outage of 12 hours) yields such outrage? How many people actually lost sales during that time that couldn't be recovered by a little facebook, twitter, or email work?

Tell me one business, ANY business that has a 100% success rate? Seems in this case like they kept their customers informed and readily admitted the issue.

The success of a company isn't in how it handles it's successes but how it keeps it's head in a crisis.

Most developers want to pay as little as possible for WP hosting and then cry like babies when the host glitches but the fact is that if they were making any real money they wouldn't be on some cheap shared plan, and given the fact that the outage was overnight, they would have used that time to put together a morning marketing blast that would have used the outage to their benefit and capitalized on the problem.

First world problems, third world thinking.