Nothing new. They have been doing this for a long time now. Take this video as an example: https://youtu.be/eqQORI5Ehd0?t=15

Due to my interest in WordPress/Hosting I have seen this ad several times on YouTube (which uses Adsense to show ads) and Hotstar. (WP logo has been deformed as well.)

I also remember an ad published by BlueHost India in TimesOfIndia Newspaper’s front page with a clear WordPress logo and tagline saying that it has been recommended by WordPress.org since 2006.