Its time that we brought a consolidation of premium plugin marketing options to the WordPress space. It has been far too long that we are all playing the game of pretending that "for profit" plugin development and marketing happens outside of the dashboard.

It doesn't.

Instead, the plugin and theme authors are forced into a constant game of cat and mouse, like graffiti artists seeking attention on a busy city bridge.

If we can all just be honest, and that includes the decision makers in the core code and plugin approval teams, that a standardized mechanism for allowing premium plugins to be marketed from within free plugins...we'd all get one step closer to where we are all going to end up anyway. WordPress lives and breathes on monetization by those who make plugins and themes.