In reply to Matteo Duò.

I would say this worked for them big time. This is another issue. How much profit came from the rules being broken. This entire section of the CMS needs to be addressed too, WP can stop all this. Surely there is a way to stop ads in CMS. Revolutions Slider 6, has a similar 'idea' must be a 800x600px banner top of the older version 5. We need a simple notifications setup in WP, and like phone apps a simple way to kill those terrible popups and reminders. Themes hijack all this now too, just needs better controls.