This speaks to WordPress' double standard. The reason that WordPress has attained its heights is because the profit incentive has driven the development of better and better applications. Still: the WordPress.org site lists only free plugins. Often, those plugins are so devoid of utility that you have to spring for the paid version. It's disingenuous. Everyone knows that the free version of WooCommere is useless. You have to spend $300 - $600 in add-ons to get it to do something. Yoast: they have the same deal: the good functionality comes from pay-to-play. So that your screen isn't cluttered with upsells, Yoast's trick isn't allowed-- unless you're Yoast. WordPress needs to acknowledge its bastard: premium themes and plugins are vital. Hiding them from view in the WordPress.org search results is a disservice to everyone. If WordPress were fair, they would see this violation and they would do to any smaller player: they would drop Yoast from the repository and WordPress.org. Yoast would have to re-apply with the option that they not be re-admitted as a developer. That's not going to happen, because key decision-makers at Wordpress are biased in their application of the rules. The solutions: - toss Yoast and invite them to re-apply - apply the rules fairly - put premium plugins into the eco-system along side the free ones. Let the users decide.