Thanks for the write up, Sarah.

I can see some of the learning curve, like creating the button in the customizer, as it might be new for some theme users. Even though it's only two steps (create a link, and format it) it's unfamiliar territory for most WP users to be formatting in the live front-end view. Many of us are accustomed to the old way theme devs create static blocks of content, and feed us a bunch of input boxes in the dock area to fill out. We're aiming for a point and click customizer experience w/ drag-n-drop, adhering to "the WordPress way."

I think that's probably the most overlooked part of this write up, the flexibility of the Note widget. Again, while most themes only give you 3 - 4 columns and 1 row, we provide 1 - 6 columns & 1 - 10 rows in a repeatable widget, with varying displays. While it might seem insignificant, I can't tell you how many complaints we get from other themes that say "you must have 4 services, or else!"

Of course, I'm bias, but I feel the Note plugin can be used to solve these issues across any theme -- not just ours. A few devs and other small theme shops have used Note in this way. Baton is a great showcase for the plugin, if nothing else. We'll continue to provide improved docs and tutorials!