25 Comments

  1. Marcus Tibesar
    · Reply

    I think this is a bold (i.e., risky) move as the competition in the SEO space has really heated up.

    SEOPress is $39 per year for unlimited sites and, RankMath is free. Gone are the days when Yoast can charge $129 per year for premium + local bundles.

    I love WPForms, so I hope Balkhi is successful in this fierce battlefield…

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  2. Tony Zeoli
    · Reply

    Rank Math is planning a PRO version. See this customer support post here: https://support.rankmath.com/ticket/rank-math-pricing/

    Agreed that there are some things in SEO plugins that are hard to master. One immediate example is setting up your Facebook Developers key for OpenGraph. You have to have some experience with a Facebook Developers account to know how to set that up and find your own Facebook ID, which is hidden in the code on the front end and you need to View Source to find it. You also need to know what you’re looking for.

    And, while it’s nice to have, so many plugins can now connect with Google Search Console that those fields for connecting to search engines are rendered moot. You also need to know what to copy and paste in those fields and how to get those identification credentials.

    These things are explained by AIOSEO with tooltips to their own site knowledge base, but it’s not made easy by either Google or Facebook to just connect and forget about it.

    Personally, I love AIOSEO. Great team. And, in full disclosure, I worked for them for a bit to help rebrand and handle holiday email marketing campaigns a few years back. Regardless, they are super professional and have built a great plugin with terrific support.

    As for Yoast, they’ve simply been much better at marketing. Getting Neil Patel and others to mention Yoast all the time and being listed as the go-to plugin so frequently on their blog and other blogs from other SEO publications gave them a hand up in the marketing world, but I’ve always thought AIOSEO was a better plugin, at least for SEO pros. To me, Yoast serves the beginner, whereas AIOSEO is a bit more sophisticated for an SEO professional.

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  3. Harry
    · Reply

    There are so many SEO plugins to choose from, All in One Seo and Yoast are the two most popular ones. I have used both on different sites. Both have their own advantages. In this fast moving SEO world, one has to cope up with the changes. Hope this acquisition gives users more benefits to explore.

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  4. Charlie
    · Reply

    It’s going to be very interesting to see how this plays out. Yoast has been no. 1 for so long, but with the full might of Syed’s empire (WPBeginer etc) now behind AIOSEO, my bet would be that within a year or so there will be a new SEO plugin king.

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  5. Alexander X
    · Reply

    This part of the post describing the acquisition caught my attention:

    “Awesome Motive CEO Syed Balkhi announced his company acquired the All in One SEO Pack (AIOSEO) plugin”

    The AIOSEO plugin is under GPL. Anyone can is free to acquire the plugin under GPL. So why is the acquisition talked about as if the plugin itself was acquired?

    What was really acquired are the rights to plugin’s brand trademark and the staff who developed the plugin.

    I think better and more accurate would have been, “Company X acquires company Y, the creators of Z plugin. The acquisition included, 1, 2 3…”

    This sets us up for better understanding and discussion of the transaction.

    Thanks!

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    • Justin Tadlock
      · Reply

      Technically, the copyright/ownership of the plugin was acquired and not just the code. Nit-picking that difference does not help clarify the acquisition for the layperson who may be reading the Tavern. From their perspective, copyright of the plugin and ownership of any branding is no different than simply saying the plugin was acquired. For the purposes of writing for our full audience, it is fair to say that the plugin was acquired. Even Syed’s original announcement doesn’t make this distinction, likely for the same reasons.

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    • TK Marlowe
      · Reply

      It’s called a metonymy.

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  6. Aden Clark
    · Reply

    I used the All In One SEO plugin on all my WordPress sites a few years ago but I’m not a technical person, so it became more and more complicated for me to configure or even know for certain that my settings were making any difference.

    This is one of the main reasons why I switched to Yoast as it was less technical and more simple for me to setup and understand.

    Although I think Syed Balkhi is the perfect person to change the future of the plugin as he knows what WordPress users want and as he plans on simplifying the plugin, I will certainly consider switching back in the future.

    From my own experience, a massive amount of people use WordPress to build their sites because it’s less technical and simple for beginners, so the plugin will do much better if focusing on that segment of the market.

    I’m looking forward to checking out the plugin once Awesome Motive have updated the interface based on their own insights of this growing market.

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  7. Chief
    · Reply

    When I began using using WordPress 8 years ago, all-one-SEO was the craze of the moment and I enjoyed it. But Yoast green-bar and auto-keyword analysis make it almost impossible to beat.

    Hope this new team gets this plugin going.

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  8. Sabine Wolker
    · Reply

    Interesting move (expecially from seller perspective) as the SEO plugin market will be cannibalized by coming core features: https://wptavern.com/xml-sitemaps-feature-plugin-open-for-testing-and-feedback

    Many amateur wp installations we have seen use SEO plugins only to register XML sitemap with search engines, all the other features of those plugins is not really used and instead autogenerates a lot of weird meta in many cases.

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    • Justin Tadlock
      · Reply

      From a buyer perspective, the XML sitemaps feature could be interesting too. The upsell to users could be features that plugins provide to extend sitemaps since core will be shipping a basic feature set with no options.

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  9. Ciprian Popescu
    · Reply

    I’d love to know the acquisition price.

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  10. sam
    · Reply

    Never heard about this plugin. The only two familiar with me are Yoast and RankMath. May have to give it a try.

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  11. Disha Bhutani
    · Reply

    I had been using Yoast for a long time, but a month ago I installed RankMath in my new website. Now let us see what is new in AIOSEOP. It would be fun to see.

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  12. NAVEEN KUMAR
    · Reply

    I am non-tecky person and build ecommerce site based on wordpress, installed yoast seo plugin discovered from youtube tutorials but when I checked on google speed insight it show low scoring. Then I install another plugin W3cache but it has too much details that I don’t know what to configure and what to not.
    Please help if someone has got suggestions.

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  13. Budi Setiadi
    · Reply

    I really love AIOSEOP that I always use this plugin in my websites. It was easy to implement.

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  14. Javed Isaac
    · Reply

    I was shifted from yoast seo to all in one seo pack from last 2 years am fully satisfied with it. And i love it just because we can control bounce rate. I wana recomend that all in one seo pack should come with 301 and 302 redirect feature.

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  15. Frederic Sune
    · Reply

    We are using YOAST free version for a while but now, we switched to SEOPress but, I am wondering in the long run if WordPress will not come with its own solution… Why not a Gutenberg block for SEO? We know from the previous post here on WP Tarvern that they want to push more Gutenberg and it will be a nice addition, don’t you think?

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  16. Russ Krootez
    · Reply

    I used YOAST earlier and AIO for the most recent 2 or 3 years for my sites on WP, actually it was a way better experience with it for me.

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  17. Digital A11Y
    · Reply

    I tried a lot of SEO plug-ins & just cannot part with yoast because it’s of accessibility. I tried rank math recently & it did not work well with my screen reader & yoast use to own google analytics plug-in which was later acquired by Syed Balkhi & then broke the accessibility features in it. For me it just cannot be just a great product, it should be an accessible product.

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  18. Bastian
    · Reply

    If they do the same to AIOSEO as they have done to the beloved Google Analytics Dashboard for WP plugin, we should be very scared…

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    • Gerdtrud Holzlein
      · Reply

      True, we have uninstalled GADWP from various customer sites now (and replaced with GAinWP) after may complaints about suddenly missing functionality and weird ExactMetrics notices all over the dashboards etc.

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