This is good news and a great step for WordPress. I told all my food/recipe blog customers about Blaze almost as soon as I saw your post about it, Sarah. I told them Blaze may or may not work for their sites but they ought to give it consideration as an economical way to advertise without the deamplification risks associated with social media ad networks. I hope Blaze works well for WordPress and my customers.

Would be nice if Blaze paid publishers to advertise on their sites or offered ad service cost reductions to those who both show ads and purchase ad space.