In the world of domain names at least this is nothing new.

Just try registering a domain with the word playboy in it and see what happens. Think...a team of 17 lawyers shoving their foot up your ass simultaneously. :)

Companies have a right and an obligation to their shareholders to protect their shit. Why is Automatic suddenly evil for doing it?

I'm a little surprised that WooGPL* has the balls to still have their site up to be honest. Automatic could (and probably should at this point) stomp on them like a cockroach.

* Only mentioned for clarity. Please don't sue me Automatic.