In reply to Victor.

Trademarks are all about classes or categories. They don't apply in a blanket basis to any and everything. They are specific to a class or classes.

So WOO Sports does not pose a trademark conflict because they are in a complete different class than WooCommerce. It's sporting goods/recreational equipment (kiteboarding) and doesn't conflict with WooCommerce/WooThemes/Woo the software/SaaS/theme provider.

So no, they wouldn't go after WOO Sports.

You can read about class and classification of trademarks here: