In reply to Arūnas.

@Arūnas point well made. There is nothing noble about Automattic or their approach. And there is plenty of room for WooAssist and WooRocket to protest given the history of the way WooCommerce was actually built. The fact that Automattic came in an bought WooCommerce only gives it rights if they can successfully perfect them. But, given Automattic's deep pockets and propensity to run over anyone in the way of their profit, I would say it would be difficult to win. Still, if I were WooAssist and WooRockets, I would try.