I've been involved in licensing some .blog domains, and the process for this tld has been noticeably less transparent than any registrar I've ever used, which is quite a few. I've had to ask for clarification on several matters, that typically would have been laid out for customers to read and understand right on the sales page. This is more like "give us your money and we'll send you an email indicating you didn't get the desired domain in a month or so with no explanation."

It's not bait and switch. It's just a screwy way to handle business, which I'm sure Matt was behind.