In reply to Chris Howard.

Thanks Pippin, Carl and Chris for chiming in. It's good to hear your voices on this.

I recently signed up with EDD and aren't too worried about it because it has it's own niche (highlighted by the fact when I enter "ecommerce" as a keyword in the plugins search, EDD doesn't show on the first 4 pages of results - then i gave up)

But as a developer, I'll be doubling my efforts on WC compatibility for my own plugin thus becoming free advertising for WC at the expense of other players. I don't think I'll be alone.

And I know when I go to "Add plugins" Woo Commerce will now appear alongside Akismet, JetPack, and Super Cache on that first screen.

Unless you were really well established, like EDD, I think it's going to become a bigger battle than ever.

(Carl - bit cheeky. Comparing JetPack forms to Gravity is like comparing a chiselled stone tablet to an iPad!)