In reply to Miroslav Glavić.

The reason why SMS/iMessage NEVER gets traction in Europe is because we didn’t have unlimited SMS/MMS and the MMS quality was bad and pretty much most people didn’t confirm it. I remember few years ago one SMS costs like 0.5 of your USD. Unlimited SMS is somehow new here. In Western Europe Facebook Messenger & WhatsApp is huge, in my country it’s Viber and Facebook Messenger. Not all of the apps require usernames, phone numbers are enough. With the decline of the US on the world stage, it’s time for you to start realizing that the world is not US-centered and that we have different history. Also, Android – very popular here.

Stripping out experiences from the apps ain’t going to transit people to all-in-one service.