In reply to Aaron.

That’s not what is happening here. Both Genesis Blocks and Genesis Pro can be used without WPEngine hosting.

I believe it’s more like people who do host on WPEngine get a more streamlined experience with the Genesis Pro blocks available as an add-on.

Do they hope to get more business with this approach? Probably, but I don’t see this as wrong, persé. In my experience so far they are not the dashboard taking over spamming kind of company.