Howdy folks,

Thanks for the write up! It's been a crazy year but also very rewarding watching Array grow as we've tried out several different avenues mentioned above. Just wanted to clarify a few points here for those who have been following along.

"despite the fact that Array will now make just $19 per theme sale on the marketplace while still attempting to provide quality support"

Although I can't go into this in too much detail, we are actually not operating at the typical non-exclusive author rates, as most would rightfully assume. We've worked out a mutually beneficial agreement with Envato that gives us a little more room for experimentation and bandwidth for providing quality support.

Furthermore, we're excited to see that Envato will be rolling out renewable support options soon, which was a major factor in our decision to return. Unlimited everything is entirely unsustainable and sets unrealistic expectations for customer service. Support is a top priority for us (and hopefully for anyone looking to be successful in this space) and this move to renewable support will help educate buyers on the value of our services, not just our products. This is a great example of how Envato's reach can be used to educate a large consumer base and hopefully re-wire expectations.

Finally, I'd like to say that there is never going to be a single solution or model to running a successful theme shop, especially these days. As you can see, our path has been one of experimentation, iteration and rolling with the quickly-evolving theme landscape. What works for us, may not work for you, and vice versa. There are tons of avenues to explore, but you really have to put yourself out there and see if they are right for your business.