Thanks for the write-up, Sarah!

I made a principled decision several years ago when I first started releasing commercial products to only create honest, finely-crafted products that solve more problems than they create. As many can imagine, this isn't the road to millions of dollars in an industry where many are willing to release products with more "features" (headaches), lower standards and lower prices. As you mention, it's a race to compete for attention despite the popularity of avenues you choose to distribute through.

The tradeoff is that we have 100% complete creative autonomy to wake up every day and create fulfilling products, experiment with design, try out new avenues and continue fighting the good fight towards better WordPress products.

A great post by Adrian Kosmaczewski, recently highlighted on the Tavern, had a poignant quote that I think many can learn something from.

"Do not worry about hype. Keep doing your thing, keep learning what you were learning, and move on. Pay attention to it only if you have a genuine interest, or if you feel that it could bring you some benefit in the medium or long run."

Array's journey has never been towards any dollar amount or someone else's idea of what our success should be. Instead, our priority remains focused on making beautiful, honest products that we think are helping our customers and benefitting the medium as a whole. It would be great to see more of a focus on true craftsmanship and less on revenue reports.