In reply to Chris Cree.

Our themes are generally designed to require no-to-little support. They are well-coded, offer all the basic features a theme should have like print styles, RTL support, multiple languages, etc. There will always be customers who just don't understand WordPress and are not technical. This is why we offer end-to-end training and support with WP101 videos plus theme documentation plus one-on-one support. We're not just offering users a theme, we're giving them cascading levels of support for users with different skill levels. That's the way we think it should be.