It’s funny because I want to announce my plugin, but I am in the midst of planning after our initial soft launch to relaunch soon. In that, there’s a lot of messaging that goes along with launching and everything has to make sense, especially when you are freemium and have a WordPress plugin page, a PRO site, and a demo site. Plus, we have a fourth site that is integrated with the plugin, as well.

So, there’s a ton of work to do on multiple sites and they all need to make sense and close the loop. For example, I just had to move our demo site from radistationdemo.com to a sub domain at demo.radiostation.com, because I know that splitting traffic between two separate domains is an SEO problem. That meant setting up new Google Analytics and Google Search Consile accounts for both to then migrate. And the reason that’s happening now is because I just registered the néw domain in the last quarter but had the demo site on the old domain last year..it’s important the demo site works correctly before making any announcement. There’s a few bugs we need ti fix.

And now thot we’ve launched our PRO site, content has to move from netmix.com, which showcased the free version, to radiostation.pro, which is the new site for all things related. And netmix has to pivot to be just our station directory and nothing else.

I’ve also been immersed in building out a marketing plan with our tram amd yes, now that we’re going to push hard, I’ll be sending in my plugin press release to start getting the word out.

There is so much that goes into getting this right. You want to shout it from the rooftops, but there ate things like making sure email addresses are routed from landing pages to the right forms, or graduating to OptinMonster from any random pop up plugin to make sure you’ve got thr best tool for the job.

We are also using Freemius and there’s a wide learning curve there. I didn’t know about the trial periods you could offer, so that needed to be figured out. And, the initial way we set it up as an “add-on” wasn’t the correct way to do it, so we needed to take tine to fix that too.

Then there’s Covid parenting. My lead developer/partner is in Australia, so there’s timezone differences. And, I have to take tine for family too.

So, I’m getting there little by little. But it’s funny you wrote this, because it’s totally speaking directly at me. I hear you loud and clear!

In due time, my friend, In due time!