15 Comments

  1. Blake

    In the past, I’ve wrongly thought that launching to the wordpress.org directory was “making it.” With my latest plugin project, Edupack, we’ve decided to reach out to users we think will love it before launching on WordPress.org. So far, the strategy has been great. We’ve found a key “braintrust” of vocal users who are helping us define features. We hope our braintrust becomes our evangelists when we’re ready to launch to the masses.

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    • Justin Tadlock

      That is closer to the direction I went in after several years. I suppose it was a little easier once I had that established user base. I could build the product in a public beta, get direct feedback during the build, and market it to folks I knew would be early adopters.

      My problem is that I had too many projects and didn’t focus enough on the ones that built my user base. That was a tough lesson to learn.

      My most successful projects though were easily those had plenty of early communication. That buildup of excitement made for great word-of-mouth advertising.

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  2. Towfiq

    Justin, we released a free plugin a year ago and sent WPtavern a message, but did not get any replies. I figured you guys were swamped with similar messages and decided to ignore them.
    It would be a tremendous help if you guys could share our exciting plugin (Brave Conversion Engine) with WpTavern readers. Written in ReactJS and WP Rest API it helps users create any kind inbound promotional campaigns with drag and drop builder. So far people seem to love it.

    Kindly let us know if there’s a process to follow to get our plugin featured.
    Thanks & Regards

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  3. Dunskii

    When we launched Booking X, we initially decided not to add it to the repo. So we try a multitude of things to promote it, including sponsoring a few wordcamps, with out much success. In the end we added the plugin to the WP repo and started to spend $20 a week on Google Ads, over night we saw a vast improvement in weekly downloads. Changing our mindset from developer to marketer is quite a challenge, with a lot of trial and error, but seems to be starting to work.

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  4. Tony Zeoli

    It’s funny because I want to announce my plugin, but I am in the midst of planning after our initial soft launch to relaunch soon. In that, there’s a lot of messaging that goes along with launching and everything has to make sense, especially when you are freemium and have a WordPress plugin page, a PRO site, and a demo site. Plus, we have a fourth site that is integrated with the plugin, as well.

    So, there’s a ton of work to do on multiple sites and they all need to make sense and close the loop. For example, I just had to move our demo site from radistationdemo.com to a sub domain at demo.radiostation.com, because I know that splitting traffic between two separate domains is an SEO problem. That meant setting up new Google Analytics and Google Search Consile accounts for both to then migrate. And the reason that’s happening now is because I just registered the néw domain in the last quarter but had the demo site on the old domain last year..it’s important the demo site works correctly before making any announcement. There’s a few bugs we need ti fix.

    And now thot we’ve launched our PRO site, content has to move from netmix.com, which showcased the free version, to radiostation.pro, which is the new site for all things related. And netmix has to pivot to be just our station directory and nothing else.

    I’ve also been immersed in building out a marketing plan with our tram amd yes, now that we’re going to push hard, I’ll be sending in my plugin press release to start getting the word out.

    There is so much that goes into getting this right. You want to shout it from the rooftops, but there ate things like making sure email addresses are routed from landing pages to the right forms, or graduating to OptinMonster from any random pop up plugin to make sure you’ve got thr best tool for the job.

    We are also using Freemius and there’s a wide learning curve there. I didn’t know about the trial periods you could offer, so that needed to be figured out. And, the initial way we set it up as an “add-on” wasn’t the correct way to do it, so we needed to take tine to fix that too.

    Then there’s Covid parenting. My lead developer/partner is in Australia, so there’s timezone differences. And, I have to take tine for family too.

    So, I’m getting there little by little. But it’s funny you wrote this, because it’s totally speaking directly at me. I hear you loud and clear!

    In due time, my friend, In due time!

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  5. DevlopEr
  6. martin

    hi dear Justin

    again – great article – food for thoughts. Did you ever think about some aggregation of the data of the latest blocks

    cf. https://stackoverflow.com/questions/67872553/beautifulsoup-4-attributeerror-nonetype-has-no-attribute-find-next

    How about the publishing of a list with the metadata _ in order to keep the folks informed about the latest release !`?

    look forward to hear from you

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    • Justin Tadlock

      It’s easy enough to use the WordPress.org Plugin API to gather data. I actually have a plugin lying around to do that. I’m not sure if publishing such a list is best for the Tavern. I personally look over the latest block plugin releases too and try to share stories on them. There are not that many.

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  7. chris pathe

    “Marketing is communication”… what a powerful phrase.

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  8. Grzegorz

    Thanks for the article. Just to point out, there is a subreddit dedicated to advertising WordPress plugins, with about 13k members.

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  9. ripul

    This is one reason why I follow this blog. I wish Blogs on WordPress write more about plugins which have not been discovered yet, early discovery and promotion can guide a plugin to success.

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  10. Steve Burge

    I’m commenting quickly to back up what Justin says in this post.

    We were entirely focused on launching and coding our project, then we read this post and were prompted into action. We emailed the team and they couldn’t have been more helpful and friendly. This was the resulting post: https://wptavern.com/logtivity-a-wordpress-activity-log-service-with-customizable-charts-alerts-and-csv-exports

    Three things I appreciate about WPTavern:

    The team are always friendly and want the people they cover to do well.
    The team gives helpful feedback outside the interview/news process.
    Readers trust them. WPTavern posts bring new customers.
    https://steveburge.com/blog/interviews/logtivity-is-featured-on-wptavern/

    In short, get in touch with them :)

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    • Justin Tadlock

      We got a ton of emails like yours through this post. The hard thing has been wading through it all, and I’m still working on that. Learning about new projects is one of my favorite parts of the job. Unfortunately, we cannot cover everything that comes out every day, but it never hurts to just reach out. I can almost always tell how passionate folks are when we start talking.

      I think I asked you “the why” or “the inspiration” question behind the project. When people answer that honestly, without PR fluff, it makes for more interesting stories.

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