Thats correct Richard. In the USA its not just "make something and they will come". Its all about establishing the brand. There are myriads of ways to accomplish that some more successful than others. Marketing is extremely complex, more so that software engineering. I am skilled at both.

Brick & Morter has a variety of traditional marketing that can be applied to the web and web marketing has many many ways of being effective some well known, others not.

I've known places that use Facebook and has great results "out of the can" so to speak. Others, dismal results. I've helped several with dismal results as Facebook was not the proper targeting.

Its all about knowing the market for a product. recognizing if it is mass market or vertical market (or others) but most fall into one of those two demographics.

Due to popular demand we are taking inquiries about people who want know such things and more. We are considering establishing a website so webmasters and developers can better understand how to use and leverage such matters.

It is important to realize with many endeavors that region can also have a significant impact on product viability.

In the case of lets say a plugin creator that is vertical purpose it might be completely out of sync with lets say how China or India operates as demographic. Contrary to common conceptions the Web is NOT a global nation and considerable work is being done to make sure that it doesnt continue towards becoming that, at least yet.

Ignoring say China or India demographics for a vertical market item means that instantly the largest populated countries in the world are not being considered and two of the largest markets in the world as well.

One of our first goals should we get this site "off the ground" is to start getting into the topic of marketing and more.

If folks here are interested by all means, respond. The more "yes" votes I hear the more likely me and my com-padres are likely to consider sitting down together and mapping out a web for such matters and more.