I really like this article. I was and am vocal against AMP as it is at its best an intermediate solution for performance (given the web and devices are getting so much faster). Like the long gone WAP was once on the advent of Nokia phones accessing the first mobile Internet.

Apart from that, it is mainly used by its proponents to exert dominance over the web. We shouldn’t yield the open web to a standard like AMP in the long term, and therefor should look to abandon it asap.

Even the latest page speed campaign by Google, even if good on the surface, is showing us how much dominance Google already wields as it becomes such a big selling point for Plugins, Themes and tech. development.

I am not saying that bloat or slow pages are a good thing, but all these initiatives come at the cost of diminishes creativity and unified design. Let’s make the web fast, but most important fun, again.