I'm not one hundo on board with AMP, but that's entirely because of the way that Google has treated it, breaking connections to sites with the caching, and removing details that don't fit.

The problem isn't the AMP standards, the problem is Google and the way they have treated it. Standards should be open and geared towards the greater benefits. Google has AMPly shown that this is not the case, and has thus polluted the general opinion of the idea itself.

I'm not sure that this is recoverable. The standard is now basically proprietary, and generally considered to be fake. It will die, eventually, and the more general HTML standards will live on. This is the way of all fake and imposed "standards".