Sites like NYT and pitchfork.com have really been pioneering this approach and ultimately it's about getting long form to work online. Telling real stories in a length they deserve and really engaging audiences.

Making the techniques available to the WP community is a game changer because it puts these techniques in the hands of millions of content creators.

This is a potentially seismic shift in content creation and the biggest thing to hit WP for ages.

Exciting stuff.