The "empty state" for the Map component is crying out for a concise explanation or at least a hint of what is explained fully in the documentation: http://aesopstoryengine.com/help/maps-component/

Right now to a new user it is completely baffling! What do I do, what is this for? and you have all that room in the sidebar to explain or link to the documentation at least.

How about this?

The Map component creates a full-width map with custom location markers. Only one map is allowed per story at this time.

This component must be configured before full use. Since it uses Open Maps, we encourage you to create a free account at Mapbox and then copy your unique map ID and then paste it into your WordPress admin → Appearance → Customize → Aesop Story Engine → Map Box ID.

For full documentation and help in using this component, please visit: http://aesopstoryengine.com/help/maps-component/

btw mapbox free account is 3000 not 10,000
https://www.mapbox.com/plans/

Empty states are a huge opportunity not missed by wise UX ninjas: