In reply to Eric Karkovack.

Sorry Eric, I disagree – somewhat.
“Lifetime” means lifetime. Yes, they are a new owner, and if they had any inclination not to honor those previously purchased Lifetime sub’s, they should’ve been upfront when they took over. But, pulling this latest stunt after they already stated they are going to honor Lifetime sub’s is simply poor business tactic. If DB thinks the original price of Lifetime was too low, well they knew that going in and should not have said they would honor them.

That said, new owners can do what they want. So, if they really feel the need to ask Lifetimers to pony-up, perhaps it would be better to ask for a one-time “Continue Lifetime” charge at a very reasonable amount. That, I could likely digest more easily.