In reply to Miroslav Glavic.

That’s great until McDonald’s says you can pay one fee and eat McDouble’s for life. That’s what’s happening here.

Cost-value propositions only make sense before purchase. Once I’ve paid for a service it’s the businesses fault for not honoring. If Lifetime services don’t make enough money to keep you afloat, don’t offer them. There is a reason that this isn’t in practice at McDonalds, coffee shops, pizza places, or anywhere else. It’s a terrible idea, and one that DB had all of the information about when purchasing the company.

Not to mention DB just sent out an email to all of their longtime subscribers letting them know they’d no longer be receiving the 30% yearly discount we’ve historically gotten. How long before these Lifetime members, who are now also subscribers, are no longer receive their discount?