Why offer lifetime licenses?
– Gain many users quickly
– Inflow of capital
– Gain traction
– spread the word
– Gain market share (and discourage competition)

It’s a way to create a brand and a business faster, because it has an increase in customers in a shorter period of time.

Lifetime licenses are a challenge when business reaches a certain size. But we must not forget that business grew due to the ease of entry.

Wanting to limit the validity of these licenses is not serious.

DB could offer special conditions when purchasing other of its products. Or create specific support licenses, leaving the forum for community support. This might make some sense, because support has a fixed cost.

From the point of view of the ACF acquisition, what interested DB? Ensure the continuity of ACF? Make money with ACF? Grow the user base and business?

At this point, it may seem that the amount of lifetime licenses is dead weight for their business, but the truth is that it has reached this dimension thanks to lifetime licenses.

Also, there must be a lot of people with underused lifetime licenses. I, for example, have two licenses, I bought the second one to support Elliot, because I don’t even use the first one on more than 2 or 3 sites.