In reply to alex vasquez.

What Alex says. I don’t get the fuzz either. Why being so sensitive over just a marketing mail? I remember exactly the way how i got my LTD of ACF. I’ve had the annual license and then ACF did a “campaign” to upgrade it to LTD for… -hold on – …. ZERO euro. Yes, and i’m probably not the only one having a LTD for free. Eliot was a brilliant developper but his sales-skills weren’t that benifitial for him. During the period where ACF succesfully struggled itself into new the block-era, i even contacted Eliot to ask if i could pay anually. I was really amazed by his work back then, working half Gutenberg blindly because of the lack of documentation. His answer on my request: we don’t offer annual plans yet.
ACF is for a lot of developpers the only tool to create blocks and to be “innovative” in this block era. Eliot deserves a statue in my opinion, that i dropped a few times on Twitter.
About Delicious Brains, they are rightfull to ask it. The only thing that “could” have bugged me (and where DB lost their shot on success) is to treat “old” customers as “new” customers, and paying the full amount. I work +6 years with ACF, i know that tool. So far had 3 to 4 support requests. What could have worked better for DB? Treat them as ACF supporters with a special unique Supporters plan: for example €99/year. And to give an extra reason to buy: 30% goes to a good charity.
(okay: you can hire me for Marketing advice; hahaha)