In reply to Jeffro.

Good question.

That bridge will be crossed when we get to it :) But I'm pretty sure that it will be much easier to scale than shops selling for $40 with unlimited everything, unless they are planning on doing this for a year or two.

But my main focus goes into the stability and flexibility of the themes. They are easy to customize and extend, don't contain areas and features that require a ton of updates and adjustments, such as shortcode managers, sliders, and all the other stuff found in bloated themes.

With over 60 commercial themes that I have developed in the last 5 years, I have a feeling about stuff that breaks often and stuff that is timeless. And this is what I tried to apply at both HermesThemes and AcademiaThemes.

P.S. I really hope that my previous comment didn't sound "with a tone", just trying to keep the conversation going :)