In reply to Dumitru Brinzan.

“if a theme is good, people will find it and buy it” - yeah, that just doesn't make any sense to me at all... if your theme is good, that's nice. But how will anybody find it if you haven't already got a lot of traffic to your site (i.e. if you're not an already established player)? You might get mentioned on WPTavern of something (although just as likely you won't) and get a peak of traffic, but then what? It's the same with any idea on the net! See: https://wptavern.com/5-wordpress-initiatives-that-didnt-make-it-out-of-2014 (although not all of those are good ideas of course)... ;)