In reply to Nate Wright.

I'm a bit disheartened reading the article and the comments since I have a plan of launching a theme shop sometime soon.

I had a hunch that affiliates would play a vital role in theme shop sales, but I didn't know it was THAT vital. If it's that hard to strive then it might not be so bad being tied up with existing theme marketplaces.

Here's an idea.. Maybe it's time for theme shops to band together? If theme shops banded together there'll be less dependency on affiliates.