In reply to Robert D McClellan.

Its as if they imagine there's a WordPress tacit non-aggression pact in place, and we're all captive now. The whole ecosystem will just say ~ "Gutenwhat? OK, whatever. You lead. We follow".

Sorry guys, but this is the same problem we see with just about anything WordPress devs lay their hands on; its all developer, not market lead. Just look at what's happened to Jetpack recently.

This is a major weakness of Automattic, and WordPress in general. In fact, its lack of marketing ability is probably the thing most likely to kill it.