In reply to dlouwe.

I think this was true maybe a year ago but now mobile is more than something to take note of. The stats that *blew* my mind came from this post:
http://www.lukew.com/ff/entry.asp?1837

People are buying stuff, using ecommerce stores on their mobiles (it blows my mind people actually do this without a keyboard and mouse). I used to think most people would prefer to use their desktop for that. For last Thanksgiving mobile traffic made up 53% on Walmart. That's insane. Compared to 2012, mobile traffic has almost doubled.

Imagine what it will be a year from now. There are over 1 billion mobile devices running android or ios out there and many people use their mobile devices as their primary access to internet. Bottom line is this: sites must work well on mobile. It just makes sense to orient a (re)design to mobile audiences now.