In reply to dlouwe.

I agree the methodology isn't that important as long as users get a good experience no matter what device is on. Last year I still was kind of the mind that obsessing over mobile site design wasn't that important for most sites, since most traffic would be desktop, especially for sales traffic. Since it costs a lot of time and effort to do that well, I think it was easy to justify a primary focus on desktop usage.

But now I've seen the stats and where they are heading it was a wake up call to me. I mean, some sites might soon see more traffic from mobile than desktop. I love my desktop experience, but mobile deserves at least as much attention. In fact really what it is, you have to think about the full range of devices (tv display, ereader etc).

Trends wise it is kind of interesting. I love hover effects but they are useless on touch devices. Scroll effects are very popular too but they also can lead to insufferably bad user experiences. Full screen images? It's no fun to download huge assets on a slow connection. I think some sites will kill these darlings and go simpler still. Already seeing it with some of the news outlets.