In reply to Jeff Chandler.

I see common users as WordPress users that never code, don't work for clients and don't run a business. They just use WordPress, themes and plugins as is. I imagine them being interested in practical tips, reviews and news to help them with their one or two sites. I see them as being more interested in WP Beginner and WPKube than WP Tavern or Post Status.

It's hard to compete against established sites but there are tens of millions of WordPress users and most are common users. Yet I know of maybe 10 successful sites targeting this audience. Is that number so low in proportion to the size of the audience because those sites squeeze out the competition or is it so low because competitors are simply not consistent?