Bootstrap = homogenization of the Interwebs. Every site built on Bootstrap or Foundation5 looks exactly the same: ginormous single tagline in 60px font taking up a full screen, an ultra-hip full-size background image (of a laptop, a tablet, a moleskine, a cup of coffee...) swallowing up a full screen, a smooth scroll to the next screen with three lines of clever but meaningless text taking up yet another full screen. Whatever happened to focusing on content? Please don't make me scroll past three screens of your clever hipster marketing text and images of your hipster staff in dork glasses to get to the real content.