In reply to Jake Goldman.

Cheers to 10up for being awesome. And brave. Fields is a tricky and ancient beast.. but it would be a big win for all of us.

Jake, does 10up have any way to measure the return on these investments? Are you in a position in which you have to justify the expense to anyone? If so, what does that look like?

Or.. is it as simple as just being the right thing to do?