I’m not sure if you noticed as much as I have but there seems to be a commercial theme sorter popping up on every corner. At least, that’s the impression I get as I’ve routinely been receiving emails lately from people letting me know about the launch of their theme sorter. The newest one to launch which has over 500 themes from 19 sellers listed with a goal to reach over 1,000 by this summer is called ThemeSorter. ThemeSorter provides different ways to browse through their listing such as color, specific niche, ratings, styles, etc.
Talk about an easy business model. There are so many commercial themes being developed by established companies with brand new commercial theme businesses opening shop every week that it makes sense to create a directory of sorts to try and make sense of everything. The directory has to be easy to browse, contain affiliate links to their respective theme authors and hope people go through you to purchase the theme. Special deals from those sellers wouldn’t hurt either.
The question I have about all these different theme sorters is which one will gain critical mass? That is, which one will end up having a community of people or users that rate and review themes similar to customers reviewing items that have purchased from Amazon? Which one will be the go-to place that has the largest and most legit listing? I’ve heard many people request that there be a place similar to the WordPress.org theme repository but for commercial themes and these theme sorters seem to fit the bill although they don’t contain any files to download. They are informative only.
If nothing else, these commercial theme aggregation sites make for a good place to get inspiration or find out what the latest designs are from the commercial theme ecosystem surrounding WordPress. How many of you have actually used one of these sites to purchase a commercial theme?