4 Comments


  1. This is really cool, and Leaky Paywall is a very cute name.

    Ever since I launched Paid Memberships Pro, I’ve wanted to mimic the NYTimes 5 free articles per month system. We had a PMPro client pay us to build this for them recently and a very simple version that will work with Paid Memberships Pro can be found here:
    https://github.com/strangerstudios/pmpro-limit-post-views

    For users that aren’t already using PMPro, can use Stripe, and just need this specific feature, this plugin looks like a gem.

  2. Ted Clayton

    @Peter of Leaky Paywall asserts:

    It works for the NYTimes …

    Does it? Do we know that? Is NYT sharing their data? They do it, yeah, but that doesn’t tell us it “works”.

    And really, is it useful or relevant, to compare eg WPTavern, to the NYT?

    It’s a tough climb-down, to put up a paywall, notice that it achieves nothing, or is counterproductive, and then take it down. “Well, that was a stupid idea”. We’ve seen a few commercial sites do this … try it for a year or few, and then shrug and go back to normal … and we wonder about the others.

    Like Jeffro, my honest first-reaction to the paywall tactic is not an upper. But again, maybe my bias isn’t the whole & only story.

    Certainly, for people who might not really be the NYT, some careful research, consultation and planning would be in order, before giving the paywall idea a try. It’s definitely not a free gambit, like changing site-colors or font-spacing. There are intangible costs & affects involved, for the site operators, the clientele, and marketplace.


  3. Ted,

    I agree a paywall strategy requires careful thinking… it’s not for everyone. This is really a solution that (in our opinion) betters the hard paywall since articles can be searched and shared on the web.

    As far as the NYTimes, Poynter has the latest figures.

    If you track the news publishing industry, you will notice leaky paywalls cropping up in a lot of places.

    Here is an article from a digital magazine publisher that implemented it, succeeded with it, and wrote about it.

    We aren’t really the innovators here, we are simply keeping a pulse on the magazine/news publishing industry and then developing the best solutions we see for WordPress.

    Jason, that is reaffirming to hear and looks like we should have a cup of coffee :)

  4. Ted Clayton

    @Peter Ericson

    The Poynter link has the good news that NYT digital subscriptions are climbing briskly. However, the word “paywall” is not found in the article. No kind of explanation for the nice subscription-growth is offered; the bare numbers are posted without analysis.

    This link does not provide evidence that paywall “works” for NYT. Digital subscriptions are up, but nothing is said about the cause.
    ~~~~

    But, Leaky Paywall is making what I agree is an improved type of paywall available for use in WordPress business-contexts, and that’s good news. More tools, and tools updated for fast-moving trends, help WordPress.

    There are certain niches where paywall tools make good sense. WordPress enterprises in these areas should use the tool.
    ~~~~

    Currently in the news, WSJ has dropped its paywall. Some say it’s temporary, that WSJ is doing this to draw business, while NYT is struggling with an attack. Interesting vignette, eh?

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