12 Comments


  1. I think it’s a great move too. Tasteful advertising just as before. Before? Yes, in fact, WPCandy had ads before (in my view). They were just called “powered by [insert advertiser here]“. Some people are actually freaking out because WPCandy replaced an ad with… an ad. So yeah, Ryan has actually been good salesman in his own kind of way.

    I’ll be looking forward to seeing Pressed Ads popping up here and there. If anybody can screen worthy advertisers and publishers it’s Mr. Imel.


  2. WPCandy consists of a very active and dedicated team, no doubt about that. But there’s always been this little something that bugs me about them.. I don’t know what it is exactly, yet I’m sure the one who removed them from the WordPress news feeds and I have the same feeling.

  3. Danny Lee

    Seems like a wise move to me.

    Hardly obtrusive and will help keep things alive

  4. Mike

    @Miroslav Glavic – Yes, but at the end of the day we’ve all got to make a living somehow. We mostly do this by monetising our particular skills, and WP Candy is obviously trying to find a sustainable way to do that. Nothing wrong with that!


  5. Ryan is a really cool guy, I met him at WordCamp SF. Turns out he lives right around the corner from my parents! (A long way from San Fran)

    I recall (i.e., IIRC) when he started out he was going to give ad-free a shot, which influenced how I was thinking about monetizing myself as our content (at that time) overlapped a little bit. It was a little distressing as his costs (rent, etc) are a lot lower and the business environment in Indiana is a lot friendlier to small businesses than in California (Hey, Jerry Brown, are listening?). But that’s business, and it’s a good thing.

    I have no doubt Ryan is going to continue to knock it out of the ball park. And truth be told, The Summit City (Fort Wayne) is an excellent place to build exactly what he is building.


  6. @jeffro, I’m in a similar position with Website In A Weekend as you are with WP Tavern. I actually have made some coin, but it turns out the site was better at establishing my credibility and expertise than it was at moving product. Likewise, I’m not that interested in low-margin, high-volume sales, and as it turns out, I prefer the authorship end of publication over the publishing end of publication.

    However, I’m both winding down and ramping up.

    On the winding down side, not going to post myself on a frequent schedule. Perhaps monthly with articles going into far greater depth than the usual dreck found in Blogistan. On the ramping up side, going to overall the presentation of all the material, and continue to publish guest posts. (Expect an email from me at some point.)



  7. Thanks for the coverage Jeff. Just wanted to point out a couple of things.

    You mention that WPCandy was “surviving ad free” via the Powered By system, and then “reality has sunk in” and now there are ads. That’s not quite how it went; the site was doing well, beyond “surviving.” I might not have made it clear enough in my announcement post, so that’s likely my mistake.

    The site was doing well — like you said, I’ve been working on it full time since January. But the way the old system was structured left little room for growth. I’d like WPCandy to be a full time team rather than just a full time me. This puts the site on track for that.

    @Steven Gliebe – Thanks for the support Steven, I appreciate it.

    @Kevin Paquet – Sorry to hear that. If you figure out what bugs you about the site/me, let me know.

    @Dave Doolin – Thanks Dave, it was nice meeting you.


  8. @Ryan Imel – It might not be how it went, but reality did sink in when the realization came about that “donations” were not going to be the way to move up the next level and that advertising is what needed to happen.

    I’d like WPCandy to be a full time team rather than just a full time me.

    An admirable goal, something that I wanted but didn’t have the cash to hire the people to make that a reality. In my case, I didn’t want to be the boss or the marketer. I just wanted to be the content producer without limits. A (you pay me and I’ll produce) kind of relationship. Life sucks when you have to wear all those hats without doing what it is you really want to do. I’ll be watching how you progress with the team approach, you already know what I think in terms of what would be the best, kick ass type of site dedicated to WordPress and the projects surrounding it. Maybe your the guy to make it a reality.


  9. Jeffro, I don’t quite understand how you are not able to monetize this blog. It seems like you have an awesome fan base and you keep pumping out great content. This site seems like it would be a great candidate for BuySellAds, where you could be paid monthly and not have to be a “salesman” of any sort. Additionally, with your traffic, it also seems like you could make a killing with Google’s Adsense, I’m not sure if either of these go against your vision for the blog but they seem like they would make you quite a bit of money.

    I love your site and wish you all the best.


  10. @Jon – I did the ultimate in monetization, sold the site. Let’s just say that one of the things I’ve been hoping for has happened and now, the responsibility is on me to produce great content. I don’t need the ads or affiliate links now.

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