1. bob schecter

    Value is perceived. If you give it away, it is perceived to be worth exactly what you charged and no more. That’s basic marketing, and the glut of premium theme/plug sites coming to market proves it is still tried and true.

  2. This doesn’t surprise me at all. I haven’t experienced it on this sort of scale, but I’ve certainly found that cranking up prices has had the effect of actually increasing sales in some situations.

  3. He’s made some good points about giving away a free version on wp.org, we do the same with WP Auctions and it’s helped us grow…quite a bit. I’ve learned a few tips from him as well which I’ll implement soon enough.

  4. This is a good news for developers. However, I wonder what impact the free plugins have on his product. Buy yes, the story is inspiring for sure.

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