Chris Lema published an interview with Carl Hancock of RocketGenius, where he shares his thoughts on why trademarks are important and how they help protect a brand’s identity. While you can register trademarks yourself, Hancock suggests working with a lawyer who knows intellectual property law and does it for a living.
It’s not simple and straightforward.You don’t pay $100 and instantly gain protection for your brand name around the world. It’s why I recommend not doing it yourself – work with a lawyer who knows intellectual property law and does this for a living.
Earlier this year, I wrote about how the GPL doesn’t give people the right to infringe trademarks. As the WordPress product market matures, I think we’ll see more businesses trademark their logo and product names, especially if more sites like GPL Club are created. If you’ve gone through the process of registering or enforcing a trademark for your product or business, share your experience in the comments.
In 2011, I registered my blog as a US trademark and I blogged about the process in detail:
https://jobmob.co.il/blog/registered-trademark-jobmob/
It’s not a short process, it’s not cheap and I definitely agree with Carl that you want an experienced lawyer to handle it for you, if anything to avoid the process from becoming longer and more expensive.