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  1. Ted Clayton

    The problem historically in computing has not been a lack of friendliness toward females, but a lack of females.

    Back in the 1990s at the dawn of the Internet, ‘We have a girl!‘ was potent advertising-copy, and has been pretty much right down the line in the broader Computer Science & Information Technology field.

    From the ad-copy, we could prove scientifically that females constitute in excess of one full magnitude greater percent of the Internet work force, than is actually the case, even by the most-optimistic estimates. A willingness to be seen as accepting has not been lacking.

    We’ve had various statistics posted from time to time, and although the context & upshot varies, the take-away has long been that females are severely under-represented in the emerging digital culture. Even though shops have generally been happy, even avid, to have them.

    But take heart. Females were once drastically under-represent among gun-owners, too. Today, gun makers cater directly to them. Shooting-ranges rely on their accelerating presence to stay afloat in the recession.

    It’s a cultural thing, I think. Once upon a time, there just wasn’t much of a cultural context to interest or draw females into the computer-game. Or firearms.

    Guns – and other metrics – show that that can change, even where you might think it most unlikely. But you’ll notice that Glock females tend not to wear NRA badges on their hat … and there is a message there.

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